Communications Planning Cases

Church & Dwight - Advertising Agency Services
A small packaged goods firm hired us to source and provide 'low-cost' advertising services and save money. We put a consortium together of free-lance creative resources and served as the company's 'account service' counsel for 18 months.

Elections Canada - Agency Search
We were hired by this organization to provide third party, objective counsel to arrive at a new advertising agency consortium that could service this Federal agency with multi-lingual and aboriginal communications in public relations, advertising as well as media buying. We developed the tendering and search process and assisted the selection committee in arriving at a final decision.

Institute of Canadian Advertising (ICA) - Industry Expertise
We have worked for this industry association on a number of projects including: a) development of a charter of 'rights and responsibilities' for member agencies - at least partially driven by advertiser perceptions and expectations - we designed and administered structured interviews to report advertiser input; b) the creation of a 'white paper' reviewing international Agency remuneration practice; and c) the creation of a 'white paper' reviewing international Agency search practice. The latter papers also serve as 'how-to-manuals' for the industry and serve as a basis for our practice in individual search and Agency relationship assignments.