Marketing Management Cases

EBC Software - Marketing Plans
A software start-up company with a suite of products to support the architecture and construction industries hired us to prepare a marketing plan, guide the development of product packaging and literature, and support the management team as they sought a second round of financing.

Hallmark Cards - Sales & Marketing Support
Working with a partner organization (Retail Performance Group - a Mosaic Company), we provided the analysis and recommendations to improve the effectiveness and efficiency of Hallmark's sales organization. We provided the analysis of retail and sales representative data to recommend a streamlined organization and coverage pattern.

Mosaic Eye On Retail - Analytical Support
We were hired by Mosaic's retail research/support division to design Mystery Shops and Consumer Research and provided management analysis for various clients to help direct the improvement of customer service. This was a strategic step by the company to develop greater value for its product and more senior access at client organizations. Customers include Brewers Retail, FedEx, Ontario Produce Marketing Association, Maclean Hunter, Gap, HomeSense, Sears, Winners, Hallmark, Beer Store, Budget Rent-A-Car, Carlton, CIBC, HPBAC, Labatt, Levi Strauss, Microsoft, Retail Council of Canada, and Speedy Glass.

Nova Scotia Tourism - Marketing Planning & Organization
We worked for this organization in two stages. First, we provided an assessment and external benchmarking of their marketing process and organization effectiveness through extensive interviewing of the various stakeholders and creation of a draft organization structure. The second phase included the drafting of detailed job descriptions for the new organization and a detailed workflow process that could explain to internal and external stakeholders just what the new organization would do going forward.